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Mastering Roofing Marketing: 15 Strategies for Success

Mastering Roofing Marketing: 15 Strategies for Success

Leads play a vital role in the growth of any business, and the same holds true for your roofing business. Regardless of your current marketing success, there will always be slow periods unless you focus on generating high-quality leads.

Quality leads establish your business as a trusted authority and ensure that you remain the top choice for potential customers. There are many methods available to get quality leads, but it can be tough to pick the right ones that fit for your roofing business.

To simplify your task, we have compiled a list of 15 highly effective roofing marketing ideas to obtain roofing leads. This list includes both free and paid methods.

Roofing Marketing: Lead Generation 101

Lead generation is a fundamental process of marketing. It involves identifying and attracting potential customers, known as leads. The goal of lead generation is to nurture these leads and guide them through the sales funnel.

A lead can be defined as an individual or organization that has shown interest with a company’s offerings. They do this by sharing their contact information, like an email or phone number, in exchange for valuable content or a special offer.

When a person visits a website and fills out a form to download an e-book, they become a lead. On the other hand, not all contacts or inquiries qualify as leads.

Someone who visits a website but leaves without taking any action cannot be considered as a lead.

Types of Lead Generation Strategies

There are two types of lead generation strategies :

  • InBound
  • Outbound

Inbound Lead Generation Strategy:

Inbound strategy focuses on attracting potential customers through valuable content and engaging experiences.

It involves tactics such as :

-Content marketing

Search engine optimization (SEO)

-Social media marketing

-And personalized interactions.

Outbound Lead Generation Strategy :

Outbound is a strategy where businesses actively reach out to customers through cold calling, email campaigns, or direct mail.

How to Calculate CPL(Cost per Lead)

Calculating the cost per lead is vital aspect for every marketing campaign.

If you invest $200 in lead generation but only receive leads worth $100 in return, it indicates an ineffective approach that wastes both money and time.

How to calculate cost per lead :

(Total Amount Spent ÷ Number of Leads Generated)
Cost per Lead

For example, if someone spends $1,000 on marketing and generates 100 leads, the cost per lead would be $10.

This metric allows businesses to evaluate the return on investment (ROI) of their marketing activities and make informed decisions about resource allocation.

How much should a roofing company spend on digital marketing?

The answer is not straightforward, as it depends on several factors. A small roofing company with a limited budget might allocate a smaller percentage of their revenue to marketing than a larger one.

On the other hand, a roofing company operating in a highly competitive market might need to invest more in marketing to remain competitive.

it’s important to research and understand the various marketing channels and the expected ROI of each before deciding how much to invest.

10 Free Lead Generation Strategies for Roofing business

In the following section, I will outline 10 highly effective and free roofing marketing ideas according to marketing experts.

1. Free Inspection

Offer a free roof inspection to the people who might need roofing services. This tactic aims to attract homeowners who are worried about the state of their roof.

By offering a complimentary inspection, you build trust and position yourself as their preferred choice when they decide on their roofing needs. This method allows you to offer your services directly to potential clients without any cost involved.

2. Roofing Blog

Create a blog on your roofing website that offers valuable information about roofing. This strategy works by attracting organic traffic from search engines.

Marketers Who Prioritize Blogging Are 13x More Likely to Have a Positive ROI on Their Efforts.

Provide helpful roofing tips, answer common questions, and showcase your expertise, to establish yourself as a trusted resource and generate leads from interested homeowners.

3. Business Listing Site

Utilizing business listing sites(eg: Google My Business ) is a fast and cost-effective method to increase visibility and boost your roofing business. With relevant citations, you increase the chance of appearing in search results when people actively searching for roofing professionals like “roofers in Los Angeles, California” (assuming your business operates in Los Angeles, California).

Free Business listing Site : 1. Angies List 2. Hotfrog

4. Search Engine Optimization(SEO)

One of the most effective techniques in digital marketing is search engine optimization (SEO). However, traditional SEO methods are no longer enough to keep up with the ever-evolving demands of search engines.

Enter semantic SEO – a newer technique that focuses on understanding the intent behind search queries rather than just the keywords

For roofing companies, semantic SEO is especially important due to the highly competitive nature of the industry. In order to stand out and attract leads, roofing companies need to optimize their content to match the user intent . This involves using relevant keywords and understanding the context and meaning behind them.

Local SEOLocal SEO also very important like semantic SEO for roofing business company. Local SEO focuses on targeting keywords specific to your location. It helps you to attract leads from your target area. Local SEO is the most effective way to market a roofing company.

Free SEO tools : 1. Google Page Speed 2. Google Analytics 3. Ahrefs

5. Review Campaign

Encourage satisfied customers to leave positive reviews on your business website and other platforms like Google, Yelp, and social media. This roofer marketing plan works by building social proof and credibility. Positive online reviews can influence customers’ decisions and generate leads by showing your excellent service and customer satisfaction.

6. Email Marketing

Email marketing campaign provides one of the highest returns on investment(ROI) among all digital marketing efforts. Build an email list of interested homeowners and send them regular newsletters or promotions. Provide valuable content, exclusive offers, and updates to engage your audience and encourage them to consider your services.

7. Lead Magnets

Lead magnets offer valuable resources, such as a free roofing guide or checklist, in exchange for visitors’ contact information. This strategy works by capturing leads and building your email list. By providing useful guide, you can establish trust and position yourself as an authority in the roofing industry.

8. Website Chatbots

To make your website more interactive, you can add a chatbot. A chatbot is like a virtual assistant that can help visitors right away. It can answer their questions, set up appointments, and even collect their contact information. This way, you can provide instant assistance and gather leads from your website.

9. Local Business Partnership

Collaborate with nearby businesses, like real estate agents or stores that sell home improvement items. This plan involves using their customers and recommendations to your advantage. Create partnerships that benefit both parties, like giving discounts or promoting each other’s services, to get new customers from their connections.

10. Old fashioned Marketing

You can also use traditional roofing company marketing techniques like putting flyers in mailboxes, handing out flyers, and giving out business cards to market your roofing business.

This method works by focusing on certain areas or events. Give out attractive materials that highlight your roofing services and contact details to get the attention of people in your local area who might need roofing help. This can help you to grow your roofing business.

Tip : Create an offer that your customers can’t resist. To get people interested in your roofing business and use marketing techniques that grab their attention, it’s important to make an offer that really stands out. This offer could include a big discount on roof repairs, a free cleaning with any service, or even a valuable voucher for future bookings.

5 Paid Strategies to Get More Leads for roofing business

When you opt for paid strategies, it establishes the groundwork for future expansion of your business. Paying for leads becomes less scary once you determine your Cost-Per-Lead.

1. Invest in Building a Website

A professional and user-friendly website is crucial for any business, including roofing companies. A well-designed website can showcase your services, highlight your expertise, and provide valuable information about your business.

It should include clear calls to action (CTAs) encouraging visitors to get in touch, request a quote, or schedule an appointment.

You can use search engine optimization (SEO) techniques to ensure your website ranks well in search engine results, driving organic traffic.

Investing in paid advertising like Google Ads can also drive targeted traffic to your website.

Build a Stunning Website for Your Roofing Business

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2. Google Ads

Google Ads is a powerful advertising platform that allows you to advertise your roofing ads at the top of search results when people search for relevant keywords like “roofing services in [your location].”

You pay only when someone clicks on your ad.

With proper keyword research and ad targeting, you can reach a highly relevant audience.

3. Social Media Ads

Social media platforms like Facebook, Instagram, and LinkedIn offer robust advertising options. You can create attractive ads that target specific demographics, interests, and locations.

For roofing leads, you might target homeowners in your service area. Social media ads can include images or videos showcasing your work, special offers, and testimonials.

These marketing tactics also allow for retargeting, showing ads to people who have previously visited your website, increasing the chances of conversion.

4. Direct Mail

Direct mail involves sending physical promotional materials, such as postcards or brochures, directly to targeted households. While it’s a traditional marketing approach, it can still be effective to market your roofing company.

Offer special discounts or limited-time offers to motivate recipients to take action. Track the response rate from your direct mail campaign to measure its success.

5. Hire a Marketing Agency

If managing roofing marketing campaigns isn’t your expertise, hiring a marketing agency can be a smart move.

A professional agency like Debuggers Studio can develop a effective marketing strategy tailored to your roofing business.

Our Services for Roofing Marketing

Crafting Website

Online Advertising

Social Media Management

Content Creation


ROI Tracking

Best Lead Generation Tools

Lead generation tools are designed to help businesses generate leads. These tools typically automate the process, making it easier for businesses to identify and capture potential leads.

Here are a few of the top-notch marketing tools available for lead generation :

In conclusion, generating more roofing leads is an essential task for any roofing company’s. With these 15 best strategies, you can run your roofing company like a pro. Remember, the key to build a successful roofing company is to always be adaptable and willing to try new things to stay ahead in this ever-evolving industry.


How Much Does a Roofing Company Owner Make?

According to a survey by the Bureau of Labor Statistics, the median annual income for roofing contractors in the United States is $38,500. However, the top 10% of earners in this field make over $66,000 per year, while the bottom 10% make less than $24,000 per year.

How do I improve my roofing business’s reputation?

To improve your roofing business’s reputation, focus on providing top-notch workmanship and clear communication with customers. Act professionally, address customer concerns promptly, and solicit positive online reviews. Get involved in community activities and maintain a strong online presence to demonstrate your expertise and build trust.

Why Is Google Maps Important for roofing business?

Because it allows potential customers to easily find your company and services. It increases your online visibility, making it easier for local customers to find and contact you. 

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Mastering Roofing Marketing: 15 Strategies for Success

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